廚房的概念源于餐飲業，指的是食材統一采購、統一配送、標準化生產的一體化廚房模式。在媒體融合過程中，“廚房”模式的優勢在于，通過集中采集、集約化生產，可以有效整合人力、信息、渠道等資源，從而提高該模式下的資源利用效率。那么廚房設備提升影響力的小方法是什么呢？

The concept of central kitchen originates from the catering industry and refers to the integrated kitchen mode of unified purchase, unified distribution and standardized production of food materials. In the process of media integration, the advantage of "central kitchen" mode is that through centralized collection and intensive production, it can effectively integrate human, information, channels and other resources, so as to improve the resource utilization efficiency under this mode. So what are the small ways to enhance the brand influence of central kitchen equipment?

隨著近年來國內大眾餐飲行業的樂觀形勢，餐飲機械行業也迎來了絕好的機會。雖然很多公司還沒有反應過來，但有的設備廠家已經推出了自己的。影響力成功的一步是帶頭。

With the optimistic situation of the domestic mass catering industry in recent years, the catering machinery industry has also ushered in excellent opportunities. Although many companies have not responded yet, some equipment manufacturers have launched their own brands. The first step to brand influence success is to take the lead.

隨著食品機械市場的樂觀，現在無論是在網絡上還是現實中，我們都可以看到很多企業已經開始進入食品機械行業。當大家都在打戰時，有些并沒有跟風，而是堅守“質量服務”的理念。憑借良好的產品質量和周到的售后服務，在中高端市場站穩了腳跟。

With the optimism of the food machinery market, we can see that many enterprises have begun to enter the food machinery industry, both on the Internet and in reality. When everyone is fighting a price war, some brands do not follow suit, but stick to the concept of "leading quality and service". With good product quality and thoughtful after-sales service, we have a firm foothold in the medium and high-end market.

即使我們有別人可以有的產品，我們的服務也可以由別人來做仍然可以站在行業的前沿。為什么？因為我們在創新，所以如果我們想在一個長期競爭的行業中保持，那么產品創新就很重要。目前，它以強大的制造能力聞名于世，模仿能力，但缺乏創新的精神和能力。成功的會在產品細節上不斷創新，讓產品的科技含量和性能遠超同行。

Even if we have products that others can have, our services can be done by others, and we can still stand at the forefront of the industry. Why? Because we are innovating, product innovation is very important if we want to stay ahead in a long-term competitive industry. At present, it is famous for its strong manufacturing ability and unparalleled imitation ability, but it lacks the spirit and ability of innovation. Successful brands will continue to innovate in product details, so that the scientific and technological content and performance of products far surpass their peers.

此外，廚房設備企業在實現盈利的同時，還必須承擔相應的社會責任。企業責任主要包括對人的責任、對環境的責任和對社會的責任三個方面。一個有良知、有責任感的企業，必然會贏得客戶和行業的認可，輕松樹立良好的影響力。

In addition, while making profits, the central kitchen equipment enterprises must also bear corresponding social responsibilities. Corporate responsibility mainly includes three aspects: human responsibility, environmental responsibility and social responsibility. An enterprise with conscience and sense of responsibility is bound to win the recognition of customers and the industry and easily establish a good brand influence.

廚房的運作模式可以豐富同種材料的共享利用，形成多層次、多角度、多渠道的傳播效果。更多相關的內容您可以關注我們的網站www.haohapi.com來咨詢！

The operation mode of the central kitchen can enrich the sharing and utilization of the same kind of materials and form a multi-level, multi angle and multi-channel communication effect. For more relevant content, you can follow our website www.haohapi.com Com to consult!